The following is Ariat publicity information:

Cobalt | ATS | 4LR | Terrain | Mudbusters | Performer III | Ariat Story

 
ARIAT COBALT TECHNOLOGY Top

Cobalt orthotic footbed

Combines new long- lasting encapsulated Cobalt Gel reinforced thermal arch and heel cups, EVA and a moisture wicking sock liner

Cobalt cushioning in the heel

Combination of SKYDEX™ Smart Cushioning™ with EVA strike pad and molded gel spring

Duratread™ outsole (rubber mixed with carbon)

Wears for a very long time, has bi-lateral traction for walking up and down hills

Forked carbon-fiber shank

Provides more stability and will not bend or rust

Leather cushioned in sole for comfort

Moisture absorbing and fast drying

Full-grain leathers

Soft and supple. Some treated to be wear and acid resistant

ARIAT ATS TECHNOLOGY Top

ATS: Advanced Torque stability

Forked carbon-fiber shank

Provides three times the support of a traditional steel shank. Will not bend or rust

Duratread outsole (rubber mixed with carbon)

Wears for a very long time, has bi-lateral traction for walking up and down hills. Duratread outsoles offer oil and slip resistance and are designed to absorb energy at impact to reduce fatigue.

Water-resistant construction

Ariat leathers have been pre-treated and are acid resistant

Exclusive gel-cushioned orthotic footbed

Consists of gel cushioning to eliminate fatigue. The temperature sensitive sorbathane gel is positioned under the forefoot and heel for improved comfort. The breathable, moisture wicking sock liner reduces heat build up. EVA foam provides superior cushioning. Thermo-plastic insole creates a customized fit by molding to the foot with wear.

ARIAT 4LR TECHNOLOGY Top

Four Layer Rebound (4LR) Technology

Wide, forged steel shank

Provides extra arch support and stability

Duratread outsole (rubber mixed with carbon)

Wears six times longer than a leather sole, has bi-lateral traction for walking up and down hills

Full grain leather

Some treated to be water and acid resistant

Four Layer Rebound Footbed

The footbed consists of high-density open cell foam cradled between two layers of EVA.

 
ARIAT TERRAIN Top

Ariat's has widened the boundaries of Equestrian Footwear with the NEW Terrain riding trainer for 2003.

Tough but lightweight, the terrain boot is ideal for use all day, whether in or out of the saddle. The boot's design provides the strength and support vital for those challenging hours around the horses. Designed with the Endurance Rider in mind, the difference lies in Ariat's exclusive advanced multi-layer ATS footbed.

Key features:

Ariat's Endurance ATS™ Technology

Full grain leather and Cordura™ uppers are lightweight, breathable, and durable

Composite Carbon Fiber forked shank for unmatched stability and comfort

New ETC™ low friction, orthotic footbed reduces heat build up

Dual density Duratread™ outsole for maximum durability and traction

Lace design offers support, fit and comfort in riding position

Ladies Sizes:  3-7.5 + 8.5 

Colours:  Black, Taupe, Cordovan, Dist. Brown

Mens Sizes 7-11 + 12

Colours:  Cordovan, Dist Brown

 
MUDBUSTER SERIES Top

New for Winter 2003/04

The new Ariat Mudbuster Series combines 4LR technology with a vulcanized rubber construction, resulting in an extremely comfortable and durable rubber boot at a great price. The series is launched with a Mule style, a twin gore Jodhpur boot and a tall Wellington.

Key features:

Ariat's Four Layer Rebound (4LR) Technology         

Forged steel shank eliminates foot fatigue

High Density Open cell foam, cradled between two layers of EVA to ensure cushioning at every step

Moisture wicking sock liner, metatarsal support pad and contoured heel cup for improved comfort and stability.

MaxFlex Duratread Outsole for flexibility and outstanding durability

Non-slip outsole tread system is designed to provide excellent grip in testing conditions and in the stirrup

3.0 mm vulcanized rubber is abrasion, acid and yard fluid resistant

Lining is moisture wicking and brushed for increased comfort

Ladies sizes:  3-7.5 + 8.5 available in Black, Navy and Green

 
PERFORMER III Top

The Performer III combines ATS technology with a stylish design, which combines a rear zip for quick, easy access and a front lace system to achieve the perfect fit.

Key features:

Ariat's ATS™ Technology (see technology insert)

Gel cushioned forefoot and heel strike zones 

Carbon Fiber forked shank to eliminate foot fatigue

Exclusive heat activated orthotic arch conforms to and cradles the foot

Premium full grain leather upper

Elastic twin gore combines with the front lacing to provide improved comfort and fit

Hard wearing Duratread ™ outsole with dual direction traction system

Molded nylon spur rests

Moisture wicking, cushioned Dri-lex ™ lining for added comfort

Ladies Sizes:  3-7.5 + 8.5 

Colours:  Black and Chocolate

THE ARIAT STORY Top

Ariat International was founded in 1991 by Beth Cross and Pam Parker. Pam and Beth were avid equestrians who realized there was a need for high performance riding boots for top competitive riders. Being riders themselves, they had been riding in footwear that had not been updated for over 100 years, and was terribly uncomfortable, lacking in any cushioning, support or flexibility. They believed that they could bring the same technology to riding boots that Reebok, Nike and others had brought to athletic shoes.

Pam and Beth had worked with Reebok as consultants, and during their tenure developed a network of the top creative talent in athletic footwear. In 1992, they assembled team of footwear engineers, podiatrists and top athletic shoe designers to develop Ariat's first line of riding boots. Tested in the field for over a year, when the boots hit they market they were an instant hit. Ariat quickly became the footwear of choice among top riders around the world, offering equestrians state of the art technology for balance, stability and cushioning.

The company name, "ARIAT", derives from the Italian word "aria" which means " a perfect solo performance". Often, when a horse and rider are in perfect harmony, they appear to be performing as one or solo. Moreover, performance is what Ariat footwear is all about!